The Future of Tennis Culture
WACE started with one goal — to create something tennis players could truly call their own.
A brand that merges performance with identity, built for those who live and breathe the sport.
How It Started
Hey, I’m John! A lifelong tennis player, dreamer, and entrepreneur who’s spent years in e-commerce.
WACE has been a dream of mine for years, something that’s lived in my head since the days I was playing on cracked public courts, wishing there were products that actually felt like us.
After years in e-commerce, I finally decided to build a brand for the tennis community — for the players who live and breathe this sport. WACE isn’t just a product; it’s the result of countless late nights, sketches, prototypes, and a vision that never left me.
My younger self would’ve gone crazy over this idea... And honestly, I still do.
It’s a product for everyone: no age, no gender, no limits. It’s personal, adaptable, and uniquely yours.
If you’re like me and your backhand doesn’t always cooperate… at least now, we can still look good doing it.
I hope you love the innovation and thought behind WACE as much as I’ve loved bringing it to life.
John Watkins - Founder
What Makes WACE Different
WACE is the first drinkware created exclusively for tennis players — shaped like a 3-ball tennis can, engineered for pro-level performance, and designed to evolve with your game.
Each WACE:
Matches your racquet: Frame, strings, and overgrip color.
Evolves with your setup: Interchangeable parts keep your WACE in sync as your gear changes.
Performs under pressure: Double-wall insulation, pro-grade stainless steel, and sweat-proof finish.
Represents more than hydration: It’s identity, passion, and culture in one design.
We’re Just Getting Started
This is only the beginning.
Future drops will feature more racquet-inspired designs, customizable lids and bases, and accessories to match your on-court style.
Our goal is simple — to build a brand that grows with the sport and with the players who love it.
Be Part of the Movement
Join the WACE community — where players, creators, and fans come together to celebrate the culture of tennis.
Stay updated on new drops, giveaways, and exclusive access to limited runs.
